Let me guess: you or the people closest to you have formed your opinions. Maybe you’re a greater name in the industry and you’re picking up a few customers here and there, but that’s no reason to celebrate.
What factors, then, contribute to the popularity of a certain YouTube channel? Success, as everyone will tell you, is all on having outstanding content. But, no matter how good your material is, it will go unnoticed if no one can find it or if they immediately write it off.
The remainder of this piece will walk you through the fundamentals of managing a successful YouTube channel by providing concrete examples.
So, let’s get started with the basic necessities.
1. Titles of Videos
Much like a website requires a title tag or an article needs a headline, a video needs a title. The title should be easily searchable by both automated software and human beings.
Think about it like this. Using a catchy title that attracts people to watch your video without being relevant to the subject matter will lead to:
- People leave quickly (Google/YouTube favours channels and movies with longer average viewing times).
- Worry folks out (you may want to turn off those comments)
- None of those should serve as your top priority. If you keyword stuff a title, however, you could receive good SERP (search engine results page) ranks but lose out on clicks since users will likely conclude that the title doesn’t make any sense.
2. Synopsis of the Video
It’s just as crucial to get the description of your video right as it is to have the title right. YouTube provides adequate room for accomplishing two goals:
If you want your movie to rank higher, you need to optimise it.
Get people to check out your other offerings (social, website, other videos, etc..).
I watch a lot of YouTube channels, both professionally and for fun, and you want to know one of the simplest yet worst implemented parts? You guessed it: the video captions.
The end objective of all of these procedures is to increase the visibility of your material. Tags are the same way. Properly categorising your videos allows YouTube to better match your material with viewers’ search queries, which in turn boosts the visibility of your videos in relevant search results.
4. Four, a branded watermark
Having your logo in plain sight is a terrific approach to maintain brand recognition across different films and to discreetly remind viewers who made the movie.
If you use Branded Watermarks, your visitors will have another option to subscribe to your channel. Unsubscribed viewers can sign up for the service by lingering over the watermark. In the event that the viewer has previously subscribed, they will not be given the chance to do so again. Take note that this is a possibility only on a computer.
4. The Next Steps
Using my suggestions for improving your films’ performance on YouTube as a starting point is a solid plan of action. If you follow these guidelines, you should see an increase in your readership.
The number of things you can do to improve the quality of your films is too great to fit into just one post. Download the Reflexive Media Optimizer for YouTube Videos for a more comprehensive list of methods.