How To Make A Successful Ad Campaign On TikTok

In 2023, it would be a huge mistake to leave TikTok out of your internet advertising approach. Over a billion people used TikTok in 2021, making it the year’s most popular app.

TikTok fans aren’t only there for the dancing challenges and memes; they’re also prepared to make purchases. According to data provided by TikTok, consumers are more than twice as likely to buy an offered product after first seeing it on the platform.

Therefore, advertisers seeking to reach a big, active audience, especially those in Generation Z, would do well to use the TikTok platform.

Tutorial on advertising on the video sharing platform TikTok

First, we’ll go through the many advertising opportunities available on TikTok and the technical requirements for creating your own commercial.

Can you tell me about the TikTok advertising options?

In-feed adverts, which show when users swipe through the app, make up the bulk of TikTok’s advertising revenue. We’ll be focusing on these advertising because they’re the most basic and accessible ones that TikTok offers. They are the best place to begin a TikTok campaign, and they make the most sense for small and medium-sized organizations.

What about TikToks that get sponsored?

If you’re familiar with producing TikToks, you may be aware of the option to promote a TikTok. Although there are parallels, this is not the same as posting an advertisement.

To promote your own TikTok within the app, hit the three dots next to your user name, then tap the flame-shaped Promote button. From there, you may decide what you want to achieve with the promotion (such as driving traffic to your website), who you want to reach, and how much money you want to spend.

The price tag on advertising on TikTok has me curious.

When using TikTok’s streamlined ad placement choices, you may establish your own daily budget for self-serve in-feed advertisements, starting at just $5. The more money you put in, the more likely it is that you will attract new clients.

Ads on TikTok may be as simple or as complex as you like, depending on your level of skill as a marketer; if you’re just starting out, don’t worry about the advanced features like bidding.

Guide to making your first TikTok advertisement

TikTok Ads Manager provides two distinct campaign creation experiences: a streamlined version and a more flexible one. The custom edition is geared for seasoned marketers and includes advanced features like ad group creation and strategic bidding. However, the streamlined version is simple, easy to use, and does not need technological skills, making it ideal for small and medium-sized businesses.

Simplified form will be examined throughout this session. It is important to choose “Simplified Mode” on the first page of the TikTok advertisements manager.

Results matter more than number of followers.

Darya put a premium on finding micro-influencers to feature in Parade’s commercials.

According to her, “delivery and if the person who created it feel authentic to the brand” are far more crucial than the account’s popularity or number of followers.

When a user is browsing through the app, the advertisements won’t stand out since they will look and feel much like every other fashion TikTok they’ve seen.

Errors might be seen as stepping stones to greater understanding.

Darya acknowledges that there were setbacks. There was an attempt to make commercials in the editorial manner typical of a fashion label, complete with soothing music and no comedy. Nonetheless, they struggled to succeed.

The reign of authenticity

Darya suggests you approach ad creation with a creative mindset. This requires actually using the app and watching TikToks and interacting with users enjoy. Ads that have been successful on other platforms can’t just be copied and pasted here.

Launch your initial advertising campaign on TikTok.

The fundamentals of making a successful TikTok advertising campaign have been covered, and you now have access to excellent guidance from Parade to get you started.

Keep in mind that you’ll need to test and tweak your marketing strategies. Create a successful TikTok advertising campaign by starting small, monitoring your stats, and tweaking as you go.