The Optimal Time To Post On Instagram

In recent years, social media has emerged as a major force in the global community. Individuals now rely mostly on social media for their information needs, including news, amusement, sports, and even education. Everyone always seems to be on social media, doing something.

Instagram marketing and optimisation should be the new standard for any successful company. When it comes to Instagram promotion, it’s not too late to get a head start. You’ll have an edge because many companies are still focusing on Facebook but haven’t started using Instagram.

Instagram is quickly becoming the social media platform of choice for new and aspiring businesses. Other platforms don’t provide businesses with features like reels for showcasing products and services in a pleasant and exciting way.

The myth or reality of the best time to post?

There is truth to the “myth” that there is a “best time” to post on Instagram.

In order to achieve one specific goal—increasing page views—you’ll need to know when to post.

It’s not as easy as it would first appear. It’s impossible to find a universally ideal publishing time. However, you shouldn’t fret since there are a few periods that are great (if not the greatest) for getting people to visit your site.

Time zone universal best for posting

Instagram users tend to peak around the middle of the day on weekdays. That makes perfect sense, as lunch breaks are often taken by working adults and students.

We found that without any prior knowledge of our target demographic, Wednesdays at 11 AM are the greatest day to post on Instagram.

It’s a good rule of thumb to avoid publishing at the stroke of the hour (xx:00). In order to stand out from the throng, schedule your posts at non-standard times, such as 10:57 a.m. or 11:03 a.m. That way, you won’t have to worry about fierce competition whenever you share content.

Time is of the essence on Instagram.

Best times to publish across all time zones are shown below.

Western US and Canada: 12 AM – 6 AM
6AM – 8AM Central Time in the US and Canada
Eastern Time Zone USA and Canada: 4 AM to 9 AM
A.M. 4 in South America
Time in the UK: 4 a.m. – 6 a.m.
Western Europe: 6 p.m. – 8 p.m.
5 a.m. – 7 a.m., Europe (Eastern)
6 a.m., Africa
Middle East and South Asia: 3 a.m.
From 11 p.m. to 4 a.m., throughout East and Southeast Asia
From 11pm until 2am, in Australasia

Competitor analysis

Most of your current rivals probably did a lot of testing to see what their audience reacts to best.

What works and what doesn’t may be learned via doing a thorough examination of the competition.

Consider maintaining tabs on the competition so that you may learn from their successes and failures and incorporate their strategies into your own material.

Zone times are very important.

Now things start to become complicated. This is a significant problem for internationalised websites.

Let’s say you write for a Chinese readership from your home in Chicago. You have another post scheduled for your very engaged Australian readership, and another is on the way for the Swiss. What can one do?

Setting several alarms and adjusting your sleep schedule to accommodate multiple time zones isn’t exactly thrilling.

Analytics and experimentation

The analytics show how popular your postings are. The analytics will inform you if your post experiment was successful or not.

Analytics is useless without numbers to analyse, hence experiments are useless without analytics. Similarly, if you don’t try things out, the stats won’t tell you anything.

We recommend employing social media marketing tools if Instagram isn’t your primary focus, as conducting experiments and analysing the results may be time-consuming.


We don’t intend to publish continually when we say “consistent.” This means agreeing with the results of experiments and statistical analysis.

But don’t let it convince you to start blogging less frequently. You need to stick to your word. Since the system favours those who publish consistently, failing to do so will cause it to lose favour with you. You’ll get more traction as an influencer if you try new things and publish more frequently.

We advise using social media marketing tools since maintaining consistency with postings and trials may be quite time-consuming.

Tools for managing social media accounts

Tools for marketing on social media are not only cheap and efficient, but also trustworthy.

Facebook users who have used Pages Manager can attest to its greatness. Practina is to Instagram what Pages Manager is to Facebook. It completely changes the game. Practina is the answer to all your problems if the material above was too technical or intimidating.

In addition to letting you schedule posts in advance, social media marketing tools may also help you with graphic design, content creation, account management, and monitoring on Instagram.


It’s true that there’s a sweet spot for Instagram posting, but that sweet spot varies from person to person and shifts with the times as the world evolves. Keeping up with the competition requires constant alertness.

With the right amount of effort, time, and commitment, you can definitely pinpoint the best moment to publish for your company.

Practina is suggested if you don’t have the time to read all this because it can help automate your social media marketing.