Everyone has the same goal: to become viral. Sadly, it’s far simpler to say than it is to actually execute.
For years, companies have been looking for ways to make their content go viral on social media and spread awareness of their brand to a wider audience. Instead of trying to create your own viral moment, one emerging strategy that is quickly gaining traction is to capitalise on something that is already hot. This approach is becoming an increasingly common practise.
The term for this type of tactic is “trendjacking.” Businesses and brands, regardless of their size or field, can use it to capitalise on a trending moment so that they can carry the communication to their company and hook up with their viewers in a fresh manner. This is something that can be done regardless of the size or industry of the business or brand.
However, although this may appear to be a simple marketing strategy, it is very simple to take it much further than it needs to be. Let’s look at some of the ways that you might use trendjacking to your advantage for the social media presence of your organisation.
Find the most appropriate instruments
The first thing you need to do to make the most of hot topics at your firm is to figure out which tools you should be using. Google Trends is a famous tool that tracks what is trending all across the world. This tool is provided by Google for free.
You may use Google Trends to not only compare two subjects to see which one is more popular, but you can also check out what topics are trending throughout the world on the main page of the service.
Make use of the current holidays
As was mentioned earlier, it is in your company’s best interest to take advantage of ongoing holidays and the topics that trend alongside them. This is because holidays are an excellent time to launch holiday marketing campaigns that place the emphasis on your product or service across all of your social media platforms.
Your clients will be searching for sales and ideas for possible presents regardless of whether it is Valentine’s Day, Mother’s Day, or Christmas. You may also make money off of the change of the seasons by taking advantage of holidays such as Halloween and Thanksgiving. Consider using social media to make the most of this Christmas season by doing the following:
- Change your profile picture
- Share images of the company’s personnel participating in celebrations.
- Make a Homemade video
- Followers should be engaged in the promotion of seasonal deals.
Participate in the most popular hashtags
There is always a story that is monopolising the coverage in the news cycle, and it doesn’t matter where in the world you are. And there’s a good probability that there’s a hashtag that’s trending to go along with it. If you use this hashtag, there is a good probability that people will take note of your brand, which will, in turn, help you sell more products online.
Twitter makes it simple to monitor trending hashtags, including those that are relevant to you and your location specifically.
Once you have identified a pertinent hashtag, make sure that you use it in a manner that is pertinent to your brand or business. You may also want to consider using comedy or simply posting an amusing meme after you have identified the hashtag.
There is, of course, an inappropriate way to use a hashtag that is currently popular. To begin, it is in your best interest to steer clear of tales that are overly contentious, such as anything that has to do with politics or religion. Also, you should never try to profit from a tragic event because doing so can give the impression that your company has poor taste. In general, it is preferable for your brand to avoid using any hashtag that contains the phrase “RIP.”
Everyone can find something to talk about
There is always going to be something for your company to trendjack, whether it be a meme, holiday, or issue that is currently popular. This is true regardless of the industry that your business belongs to.
When doing so, you should ensure that you are connecting with your audience on a personal level, that you are not going too far with anything, and that you are remaining real to your customers. If you execute this strategy correctly, you will be able to generate positive word of mouth about your business and attract new clients. When popular culture and well-known corporations work together, wonderful things have a chance to transpire. On the other hand, there is always the possibility that you will become the punchline for a whole social media site. Take care not to trample!