Forecasting Social Media Content Marketing Developments for 2023

There’s a good reason why content marketing is a staple tactic for businesses of all kinds, from multinational conglomerates to mom-and-pop shops. In order to expand your business, you need use content marketing strategies including lead generation, audience education, and client loyalty.

People’s enthusiasm for interacting with a company’s brand’s online content is a major contributor to the success of content marketing. Specifically, three-to-five pieces of information are generally consumed before a person engages with a brand, according to 44% of consumers.

You may attract readers and turn them into buyers if you have a solid content marketing plan and follow the most pertinent developing trends.

In this article, we take a look at the top 5 content marketing trends that will shape the next year of 2023.

2023 Trends That You Should Be Aware Of

Strategic Content Reuse and Distribution

Seven hours a day is spent by the average internet user bouncing between several media platforms, such as Instagram on a smartphone, television on a laptop, and email on a tablet.

A customer’s path from learning about your brand to making a purchase might include anything from receiving an email to clicking on an ad on Facebook to checking out your website to making a purchase there.

Consideration of all of these factors is essential for an omnichannel marketing strategy, which seeks to establish a consistent brand experience across all channels in order to attract as many people as possible and ultimately increase sales.

The good news is that you don’t have to worry about maintaining consistency in your marketing efforts across so many different channels. It is acceptable practise to reuse material across channels so long as individual adaptations are made for each one. You may get more mileage out of a single picture session, video, or blog piece by using it across various platforms.

Promo suggests using the platform’s video builder, wherein movies can be easily edited to meet the requirements of various social networking sites.

Customized Video

It’s common knowledge that videos play an important role in content marketing. The vast majority of consumers (73%) prefer watching a brief video over reading text when it comes to gaining knowledge about a product or service.

But in 2023, what will be the next big thing in terms of video content? A new and exciting technique to make each user and client feel seen and understood by your company is emerging as personalisation becomes a major trend throughout the internet: customised video. With the use of several user data sources, personalised video technology may generate a movie tailored to the individual viewer. Personalized experiences are what 71% of today’s customers have come to expect, and this fascinating invention is a fantastic way to give it to them.

Interactive And Engaging Video

Interactive Instagram stories are only the beginning of one of the greatest 2023 trends in social media marketing: engagement. Did you know you can make videos that allow viewers to take part in a dialogue with you and further engage your target audience?

By clicking, dragging, scrolling, inputting data, taking quizzes, and selecting other pathways, viewers of interactive videos are able to actively participate in the experience rather than only see it. And as you would guess, that makes an already fascinating medium much more so.

Automated Video Processing

With limited resources, it can be difficult and expensive to keep up with the suggested content production cadence of anything from one post per week on YouTube to one post per day on LinkedIn. A new field called video automation, however, is helping to streamline and quicken the whole video production process.

Take the case of producing many product videos in the same general style but with slightly different content and visuals. To help you grow your content creation process and become more efficient, video automation software will essentially handle the work of making these versions for you.

Snappy Vertical Video

Short-form vertical video is one of the most significant new marketing trends of the past several years, so it’s only fitting that we address it now, in the year 2023. Short-form vertical films, popularised by TikTok and now included on other platforms including Instagram Reels and YouTube Shorts, have become an increasingly pervasive aspect of the modern internet. They stand for a more relaxed, genuine approach to content marketing that helps you connect with your target audience and foster a feeling of community. The best part is that they may be created using only a smartphone and the built-in editing tools of the respective platforms.

Content with Feeling and Relatability

TikTok’s meteoric rise to social media prominence has ushered in a new era in which people no longer want the same level of polished, professional quality from corporate content as they once did. When we enter a period of economic contraction and find ourselves in more need of compassion from one another, this is an issue of particular importance.

That’s why it’s crucial to write in a way that humanises you to your readers, rather than putting you on a pedestal of “professionalism.” Sincerity, vulnerability, and openness go a long way towards making your audience feel like they know you personally. Seventy-five percent of shoppers say they are willing to pay more for authentic brands.


Even though podcasts have been around for a while, their popularity is predicted to reach a peak of 464.7 million in 2023. You may attract a large audience that is easy to convert into buyers if you produce a compelling podcast that offers actual value to your listeners in the form of entertainment, education, humour, or something else. Sixty percent of podcast listeners say they have looked for a product they heard about in a podcast.

In addition, it is suggested that you monitor the evolution of other audio-based content types, such as Clubhouse and Twitter Spaces.