Everything You Need To Know: Instagram Insights

You’re actively striving to increase your Instagram following while maintaining a regular posting schedule and making new Stories on a regular basis. When will you know if it’s actually working?

When it comes to gauging the success of your content, likes, comments, and new followers used to be about as in-depth as it got until Instagram introduced a new analytics feature in 2016 called Instagram Insights for businesses and professional creators. Insights is a powerful tool for learning about your audience and the kind of content they find most interesting when utilised properly.

How do Instagram Insights work?

You may learn more about your audience and the kinds of posts that resonate with them by using Instagram Insights, a free analytics tool available to business accounts. Metrics like the number of followers, total reach, most popular posts, and total impressions are all tracked by Insights.

Sure does, doesn’t it? Only business accounts, not personal ones, have access to Instagram Insights at this time. You must update your profile to utilise Instagram Insights.

How to Upgrade to a Business Profile?

We must first address the most pressing issues. To use Instagram Insights, you’ll need to upgrade your account from a personal to a business profile. Thankfully, the steps involved here couldn’t be easier.

Following these steps will convert your profile to a business account:

  • Please visit your profile.
  • Click the three-lined button in your profile’s upper right corner.
  • Select “Settings” from the menu.
  • Choose the Account menu item.
  • Choose the Upgrade to a Business Account link.
  • Make your choice amongst the following career profiles. Choose between Creator (designed for media makers like journalists and bloggers) and Business (for establishments like restaurants and stores).
  • If your company or product has its own Facebook page, you may link your account to it by following the on-screen instructions.
  • Fill out any optional fields, such a contact email or work title.
  • Choose the Finish button.

By following these instructions, you may convert your personal Instagram account to a business profile and gain access to Instagram Insights. But if you decide to convert your Instagram business account to a personal one, you’ll lose access to all of your historical data.

When using an iPhone, how can I access Instagram Insights?

When you upgrade to a business profile on Instagram, you instantly have access to Instagram Insights. Where then do you discover Insights? This characteristic can be interpreted in two different ways:

  • Please visit your profile.
  • To do this, go to the top right of the screen and click the symbol with three lines.
  • Choose the Insights menu item.
  • All of your Insights are accessible here, broken down into the categories of Content, Activity, and Audience. In the following paragraphs, we will discuss in further detail the contents of these categories as well as their application.

Instagram now provides Insights for individual posts in the Feed, too. The steps are as follows:

  • Navigate to the thread you’ll be dissecting.
  • To see the analytics for your post, click the corresponding button to the left of it.
  • Is there a desktop version of Instagram Insights?
  • Instagram Insights is now unavailable on desktop. This statistics function, like the rest of Instagram, is exclusive to the mobile app (available for both Android and iOS devices).

So, what do all these Instagram statistics mean?
Some of the terminology used may be unfamiliar if you have never worked with an analytics programme before. Here, we’ll discuss the many metrics this app provides, their significance, and how you may utilise them to expand your Instagram following and inform your future posts.

We’ll go through the Content, Activity, and Audience tabs of Instagram Insights.

Insights on Content

Instagram Insights will automatically direct you to the Content page upon initial launch. All of the photographs, videos, and Stories that you’ve uploaded to your profile’s gallery may be analysed here. Your promoted posts’ performance will also be evaluated here.

There are three subheadings under the Content heading: Feed, Stories, and Ads.
All of your content published during the last two years will have stats shown in the Posts section. The following observations are available when you click on a certain post:

  • Quantity of feedback received
  • Quantity of approvals
  • Quantity of new fans you’ve gained as a result of this message.

The sum of all interactions, including likes, comments, and saves; the total number of times your post was viewed; and the total number of accounts that interacted with it.
Reach, or the total number of unique accounts that viewed the post, is the total number of profile visits resulting from the post.

The sum of your post’s favourites

You may also sort your posts by how well they did or how poorly they did in the Posts section. Here, you can also see how many people discovered your post through hashtags, their home Feeds, or by going to your profile directly using the Discovery tool.

All of your Stories, including those that have been hidden for more than 24 hours, may be viewed in the Stories area. You may view data for:

  • The sum of people who responded to your story is the story’s “impressions.”
  • The sum of all the times viewers of your Stories swiped away.
  • Sum total of all page views
  • Quantity of swipes in which the user moved on to the next story in your feed.
  • The sum total of people who left Stories because of your post.
  • The sum of all “backward swipes,” or times someone left your Story and never returned
  • The sum total of Next Stories, or the number of times a user swiped away from your Story to view the Stories of another account.
  • While your Stories are still public, you can get these statistics from both the Insights page and directly under them.