The most popular Instagram platforms often update and introduce new features. By now, it has rolled out a new feature, “Reels,” which is just a 15 seconds video format along with some editing features such as music, AR effects, text, stickers. Recording, creating, editing, and sharing attractive Reels is effortless. Already many marketers are using Reels, different ways to incorporate with it and improve their marketing strategy. Here are content strategies for you to encourage more traffic and conversions for your business.
Instagram Reels can be a fun way to know everything about your products, who you are as a brand, and your future plans. Educational content to show your product specialism, convince them that you’re a good company, and provide a good product to the consumers. Through these things, let the audiences make the decision to purchase your product.
Create videos using AR effects and music features to showcase positive customer reviews to your potential audiences, which is also known as one type of User-generated content(UGC).
By sharing reviews to build your product’s trustworthiness and authenticity you need to have more positive comments. In that case, you could buy Instagram Reels comments to increase your video’s visibility, potentially boost the traffic to your profile and gain more new followers. Now that your popularity will be increased within a short period of time and you have the excellent opportunity to expose your brand.
Behind The Scenes (BTS)
In real life or social media platforms, people always love to know secrets. Sharing some behind the process of manufacturing your product, which gives an authentic look and shows your brand to be transparent. After watching some of your brand’s behind the scenes videos, customers feel they already know you and trust you to purchase your product.
Suppose you’re running a fashion shop. Using Reels to show you drawing up for designs, cutting fabric, and choosing samples. Share to the audience exactly what happens before you sell the product to the market.
Your Brand’s Story
You could share something about your brand with fun and quirky style on Instagram Reels. Sharing with your audience that your brand’s unique experience and struggling face during build your brand is essential to develop your brand’s personality and values. Recent surveys show that 64% of people say the brand shares their values with them, and so they build relationships with brands. So, try to share your brand’s story and establish your online brand identity.
Create Reels videos to promote your product more effectively. Instagram Reels is a perfect place to tell more things about your brand in an engaging and authentic way. When you share content that is more about your brand, it helps to humanize your brand and extend your brand’s message to a highly engaged audience. considering the above four strategies and select which works the best for your niche work.