It is unnecessary to build and manage your own social applications if you use social media campaign tools.HootSuite is a well-known social media management application that allows you to easily publish social media posts, communicate with your followers, and monitor their reactions. However, when you attempt to engage your audience on Facebook and other social networks with more interactive tools like surveys and competitions, they may fall short of your expectations. In a recent study for Smart Insights subscribers, I compared and reviewed various social media marketing and community-building tools. In this article, I provide a taste of what these …